Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

Implementing a Community-Based Social Marketing Program to Increase Recycling

Articles
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community dis…

Moderating Effects of Social Value Orientation on Determinants of Proenvironmental Behavior Intention

Articles
Gärling, T., Fuijii, S., Gärling, A., & Jakobsson, C. (2003). Moderating effects of social value orientation on determinants of proenvironmental behavior intention. Journal of Environmental Psychology, 23(1), 1-9.
A sample of 524 car owners living in a metropolitan area of Sweden answered survey questions measuring intention to perform collective proenvironmental behavior, awareness of egoi…

Focus Theory of Normative Conduct and Terror Management Theory: The Interactive Impact of Mortality Salience and Norm Salience on Social Judgment

Articles
Jonas, E., Martens, A., Niesta Kayser, D., Fritsche, I., Sullivan, D., & Greenberg, J. (2008). Focus theory of normative conduct and terror management theory: the interactive impact of mortality salience and norm salience on social judgment. Journal of Personality and Social Psychology, 95(6) 12391251.
Research on terror-management theory has shown that after mortality salience (MS) people attempt to live up to cultural values. But cultures often value very different and sometim…

Toward a Coherent Theory of Environmentally Significant Behavior

Articles
Stern, Paul C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56, 3, 407-424.
Develops a conceptual framework for advancing theories of environmentally significant individual behavior and reports on the attempts of the author's research group and othe…

Emotions and Actions Associated with Norm-Breaking Events

Articles
Wilson, D., & O'Gorman, R. (2003). Emotions and actions associated with norm-breaking events. Human Nature, 14(3), 277-304. doi:10.1007/s12110-003-1007-z.
Norms have a strong influence on human social interactions, but the emotions and actions associated with norm-breaking events have not been systematically studied. We asked subjec…

Social Influence in the Theory of Planned Behaviour: The Role of Descriptive, Injunctive, and In-Group Norms

Articles
White, K., Smith, J., Terry, D., Greenslade, J., & McKimmie, B. (2009). Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms. British Journal of Social Psychology, 48(1), 135-158. doi:10.1348/014466608X295207.
The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to eng…

The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity?

Articles
Whatley, M., Webster, J., Smith, R., & Rhodes, A. (1999). The effect of a favor on public and private compliance: How internalized is the norm of reciprocity?. Basic and Applied Social Psychology, 21(3), 251-259. doi:10.1207/S15324834BASP2103_8.
The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of rec…

Comparing and Combining Theories to Explain Proenvironmental Intentions: The Case of Commuting-mode Choice

Articles
Wall, R., Devine-Wright, P., & Mill, G. (2007). Comparing and combining theories to explain proenvironmental intentions: The case of commuting-mode choice. Environment and Behavior, 39(6), 731-753. doi:10.1177/0013916506294594.
This article addresses the need for systematic theory comparison and development in environmentally significant behavior (ESB) research. Using logistic regression (N = 398), model…

The Eye of the Camera: Effects of Security Cameras on Prosocial Behavior

Articles
van Rompay, T., Vonk, D., & Fransen, M. (2009). The eye of the camera: Effects of security cameras on prosocial behavior. Environment and Behavior, 41(1), 60-74. doi:10.1177/0013916507309996.
This study addresses the effects of security cameras on prosocial behavior. Results from previous studies indicate that the presence of others can trigger helping behavior, arisin…

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