The Relative Influence of Attitudes and Subjective Norms from Childhood to Adolescence: Between-Participant and Within-Participant Analyses

Articles
Trafimow, D., Brown, J., Grace, K., Thompson, L., & Sheeran, P. (2002). The relative influence of attitudes and subjective norms from childhood to adolescence: Between-participant and within-participant analyses. The American Journal of Psychology, 115(3), 395-414.
313 children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-parti…

Developing Strategies for Waste Reduction by Means of Tailored Interventions in Santiago de Cuba

Articles
Tobias, R., Brügger, A., & Mosler, H. (2009). Developing strategies for waste reduction by means of tailored interventions in Santiago de Cuba. Environment and Behavior, 41(6), 836-865. doi:10.1177/0013916509338004.
This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is perfo…

When Social Norms and Pressures Are Not Enough: Environmental Performance in the Trucking Industry

Articles
Thornton, D., Kagan, R., & Gunningham, N. (2009). When social norms and pressures are not enough: Environmental performance in the trucking industry. Law & Society Review, 43(2), 405-436. doi:10.1111/j.1540-5893.2009.00377.x.
Why do some business firms and not others work hard to advance regulatory values such as environmental protection and comply with regulations? Previous research indicates that bus…

Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

Articles
Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.
This study investigated whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on prev…

The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.
A deeper understanding of the attitude-norm-behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant attitu…

Social Norms and Cooperation in Real-life Social Dilemmas

Articles
Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.
The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study …

The Motivational Roots of Norms for Environmentally Responsible Behavior

Articles
Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.
How internalized and integrated into the person's cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective …

The Theory of Planned Behaviour: Self-Identity, Social Identity and Group Norms

Articles
Terry, D., Hogg, M., & White, K. (1999). The theory of planned behaviour: Self-identity, social identity and group norms. British Journal of Social Psychology, 38(3), 225-244. doi:10.1348/014466699164149.
Examined the role that self-identity plays in the theory of planned behavior and, more specifically (1) examined the combined effects of self-identity and social identity construc…

Responses to Within-Group Criticism: Does Past Adherence to Group Norms Matter?

Articles
Tarrant, M., & Campbell, E. (2007). Responses to within-group criticism: Does past adherence to group norms matter?. European Journal of Social Psychology, 37(6), 1187-1202. doi:10.1002/ejsp.441.
Two studies tested the hypothesis that responses to within-group criticism are influenced by perceptions of a critic's prior adherence to ingroup norms. Participants responded to …

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Articles
Tanner, C., & Kast, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902. doi:10.1002/mar.10101.
Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study attem…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing