Individualist and Collectivist Norms: When It's OK to Go your Own Way

Articles
McAuliffe, B., Jetten, J., Hornsey, M., & Hogg, M. (2003). Individualist and collectivist norms: When it's ok to go your own way. European Journal of Social Psychology, 33(1), 57-70. doi:10.1002/ejsp.129.
Conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collect…

Compliance Motivations: Affirmative and Negative Bases

Articles
May, P. (2004). Compliance motivations: Affirmative and negative bases. Law & Society Review, 38(1), 41-65. doi:10.1111/j.0023-9216.2004.03801002.x.
This research addresses affirmative and negative motivations for compliance with social and environmental regulations. Affirmative motivations emanate from good intentions and a s…

Travel Mode Choice of Women: The Result of Limitation, Ecological Norm, or Weak Habit?

Articles
Matthies, E., Kuhn, S., & Klöckner, C. (2002). Travel mode choice of women: The result of limitation, ecological norm, or weak habit?. Environment and Behavior, 34(2), 163-177. doi:10.1177/0013916502034002001.
Examines a model of travel mode choice that is able to explain gender differences in the willingness to reduce car use. By means of a survey among 187 inhabitants (101 males and 8…

The Effects of Subjective Norms on Behaviour in the Theory of Planned Behaviour: A Meta-Analysis

Articles
Manning, M. (2009). The effects of subjective norms on behaviour in the theory of planned behaviour: A meta-analysis. British Journal of Social Psychology, 48(4), 649-705. doi:10.1348/014466608X393136.
A meta-analysis investigated the effects of perceived injunctive (IN) and descriptive (DN) norms on behaviour (BEH) within the theory of planned behaviour (TPB) in a sample of 196…

Relationship Among Values, Beliefs, Norms and Ecological Behaviour

Articles
López, A., & Cuervo-Arango, M. (2008). Relationship among values, beliefs, norms and ecological behaviour. Psicothema, 20(4), 623-629.
The present study focuses mainly on the relationship between psychological constructs and ecological behaviour. Empirical analysis links personal values, ecological beliefs, conse…

Recycling: Planned and Self-expressive Behaviour

Articles
Mannetti, L., Pierro, A., & Livi, S. (2004). Recycling: Planned and self-expressive behaviour. Journal of Environmental Psychology, 24(2), 227-236. doi:10.1016/j.jenvp.2004.01.002.
Motivations to recycle have been extensively studied adopting an attitude approach and, in particular, the theory of planned behaviour frame (TPB Ajzen, 1998, 1991). However, seve…

The Moderating Effect of Conformism Values on the Relations between other Personal Values, Social Norms, Moral Obligation, and Single Altruistic Behaviours

Articles
Lönnqvist, J., Walkowitz, G., Wichardt, P., Lindeman, M., & Verkasalo, M. (2009). The moderating effect of conformism values on the relations between other personal values, social norms, moral obligation, and single altruistic behaviours. British Journal of Social Psychology, 48(3), 525-546. doi:10.1348/014466608X377396.
Three studies predicted and found that the individual’s conformism values are one determinant of whether behaviour is guided by other personal values or by social norms. In Study …

Cross-Culture Comparative Research on Social Norms

Articles
Ling, W., Zheng, X., & Fang, L. (2003). Cross-culture comparative research on social norms. Acta Psychologica Sinica, 35(2), 246-254.
Compared social norms of Chinese, Japanese, and American residents. 1,434 Beijing residents, 608 Osaka residents, and 1,409 Los Angeles residents completed questionnaires. Results…

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Social Norms Approaches Using Descriptive Drinking Norms Education: A Review of the Research on Personalized Normative Feedback

Articles
Lewis, M., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54(4), 213-218. doi:10.3200/JACH.54.4.213-218.
College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norm…

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