Responses to Changing Energy Conditions among Massachusetts Households

Articles
Stern, P. C., Black, J. S. & Elworth, J. T. (1983). Responses to changing energy conditions among Massachusetts households. Energy, 8, 7, 515-523.
Survey data on 478 residential electricity consumers in Massachusetts are used to examine the effects of economic, demographic, structural, and attitudinal variables on energy-sav…

Energy Conservation: Two Easy Ways Out

Articles
Van-der-Pligt, J. (1985). Energy conservation: Two easy ways out. Journal of Applied Social Psychology, 15, 1, 3-15.
Investigated attitude-behavior relationships in the context of energy conservation, using data from questionnaires administered to 219 Dutch Ss (average age 43.9 yrs) from rural a…

Moral Norms and Environmental Behavior: An Application of Schwartz's Norm-Activation Model to Yard Burning

Articles
VanLiere, K. D., & Dunlap, R. E. (1978). Moral norms and environmental behavior: An application of Schwartz's norm-activation model to yard burning. Journal of Applied Social Psychology, 8, 2, 174-188.
Conducted telephone interviews with a systematic sample of 403 Ss to examine some conditions under which moral norms (i.e., respect for the health of others) would be expected to …

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

The Effects of Videotape Modeling and Daily Feedback on Residential Electricity Conservation, Home Temperature and Humidity, Perceived Comfort, and Clothing Worn: Winter and Summer

Articles
Winett, R. A., Hatcher, J. W., Fort, T. R., Leckliter, I. N., Love, S. Q., Riley, A. W., & Fishback, J. F. (1982). The effects of videotape modeling and daily feedback on residential electricity conservation, home temperature and humidity, perceived comfort, and clothing worn: Winter and summer. Journal of Applied Behavior Analysis, 15, 3, 381-402.
Two studies were conducted in all-electric residences in the winter ( n = 83) and summer ( n = 54) to ascertain how energy conservation strategies focusing on the thermostat cha…

Determinants of Recycling Behavior: A Synthesis of Research Results

Articles
Hornik, J., Cherian, J., Madansky, M., & Narayana, C. (1995). Determinants of recycling behavior: A synthesis of research results. The Journal of Socio-Economics, 24, 1, 105-127.
Variables affecting consumer recycling behavior are classified into four theoretical groups: intrinsic & extrinsic incentives, & internal & external facilitators. These clusters o…

Behaviorist EE Research: Environmentalism as Individualism

Articles
Robottom, I., & Hart, P. (1995). Behaviorist EE research: Environmentalism as individualism. Journal of Environmental Education, 26, 2, 5-9.
Describes empirical tests of a theory linking values, beliefs, attitudes, and behavior within a preference construction framework emphasizing the activation of personal environmen…

Effects of Social Labeling on Giving to Charity

Articles
Kraut, R. E. (1973). Effects of social labeling on giving to charity. Journal of Experimental Social Psychology, 9, 551-562.
This field experiment tested the hypothesis that social labeling influences an actor's self-concept and his perception of the consequences of his behavior. Subjects who gave to c…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Ecological Concern, Attitudes, and Social Norms in Voting Behavior

Articles
Gill, J. D., Crosby, L. A., & Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behavior. Public Opinion Quarterly, 50, 4, 537-554.
Studied the relationship between ecological concern and voting behavior using data on consumer behavior on container deposit (bottle) bills in California and Colorado. Results ind…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing