The Effect of Ecological Concern on Brand Perceptions

Articles
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Examined the relationship between the amount of concern for the ecology and buyers' perceptions of detergent brands. The data were collected by means of a mail questionnaire sen…

A Social Psychological Perspective on Energy Conservation in Residential Buildings

Articles
Langmeyer, L. (1984). A social psychological perspective on energy conservation in residential buildings. American Psychologist, 39, 7, 810-811.
To design effective public policy, the social, cognitive, and personal forces that, in addition to the economic realities, define the situation must be understood. For the past 4 …

Social Values and Cooperative Response to a Simulated Resource Conservation Crisis

Articles
Kramer, R. M., McClintock, C. G. & Messick, D. M. (1986). Social values and cooperative response to a simulated resource conservation crisis. Journal of Personality, 54, 3, 576-592.
The present study examined the relationship between individuals' social motives or values and their level of cooperation during a simulated resource conversation crisis. Prior to…

Public Attitudes toward Siting a High-Level Nuclear Waste Repository in Nevada

Articles
Kunreuther, H., Easterling, D., Desvousges, W., & Slovic, P. (1990). Public attitudes toward siting a high-level nuclear waste repository in Nevada. Risk Analysis, 10, 4, 469-484.
Examined sources of public opposition to a high-level nuclear waste repository among 1,001 Nevada Ss and a national sample of 1,201 Ss to compare a benefit-cost model and a risk-p…

Classroom Environmental Value Clarification.

Articles
Lamb, W. (1975). Classroom environmental value clarification.. Journal of Environmental Education, 6, 4, 14-17.

Ecological Stress: A Deadly Reminder

Articles
Kets-de-Vries, M. F. (1980). Ecological stress: A deadly reminder. Psychoanalytic Review, 67, 3, 389-408.
Examines the reactions of humanity to threatening ecological issues, including (1) the dynamics behind the recent proliferation of an "ecological conscience," (2) different reacti…

Communication Behavior by Environmental Activists Compared to Non-Active Persons

Articles
Larson, M. A., Zimmerman, D. & Scherer, C. (1982). Communication behavior by environmental activists compared to non-active persons. Journal of Environmental Education, 14, 1, 11-21.

Newspaper Recycling: The Effects of Rewards and Proximity of Containers

Articles
Luyben, P. D., & Bailey, J. S. (1979). Newspaper recycling: The effects of rewards and proximity of containers. Environment and Behavior, 11, 4, 539-557.
Newspaper recycling, if widely practiced, could contribute to the conservation of natural resources and energy. Two experiments using multiple baseline designs with reversals were…

Effects of Fear and Specificity of Recommendation upon Attitudes and behavior

Articles
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.
The study dealt with the effects of (a) level of fear and (b) specific plans for action vs. general recommendations on attitudes toward tetanus inoculations and actually getting t…

Measuring Change After a Public Education Campaign

Articles
Larson, M. A. & Massetti-Miller, K. L. (1984). Measuring change after a public education campaign. Public Relations Review, 10, 4, 23-32.
This article offers insight into the process of conducting pre- and post- campaign comparisons to measure the effectiveness of communications methodologies. The authors analyzed …

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