Communication and the Adoption of Energy Conservation Measures by the Elderly

Articles
Griffin, R. J. (1989). Communication and the adoption of energy conservation measures by the elderly. Journal of Environmental Education, 20, 4, 19-28.
Examined the relationship of communication to adoption of energy conservation behavior among homeowners in a community. 813 homeowners participating in the 5-yr study were divided…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Willingness to Pay for Public Goods: A Test of the Contribution Model

Articles
Guagnano, G. A., Dietz, T., & Stern, P. C. (1994). Willingness to pay for public goods: A test of the contribution model. Psychological Science, 5, 6, 411-415.
Tested the hypothesis that stated willingness to pay (WTP) for environmental quality follows a contribution model rather than the purchase model that is more congenial to economic…

The Consequences of Participant Satisfaction with Energy Conservation Programs

Articles
Goitein, B., & Weinstein, B. (1986). The consequences of participant satisfaction with energy conservation programs. Evaluation Review, 10, 3, 377-384.
Examined the relationship between satisfaction with a residential energy audit and reported subsequent energy conservation behavior in 500 energy audit recipients. Results demonst…

Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling

Articles
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995). Influences on attitude-behavior relationships: A natural experiment with curbside recycling. Environment and Behavior, 27, 5, 699-718.
Examined the predictive value of S. H. Schwartz's (1968, 1970, 1977) norm activation model, according to which behavior is influenced by attitudinal and external factors. The exte…

Waste Receptacle Designs as Interventions for Litter Control

Articles
Geller, E. S., Brasted, W. S. & Mann, M. F. (1979). Waste receptacle designs as interventions for litter control. Journal of Environmental Systems, 9, 2, 145-160.
Two experiments in an indoor shopping mall examined relationships between trash-receptacle design and litter-disposal behaviors. For the first study, the trash deposited in six t…

Sensitizing People by Making the Abstract Concrete: Study of the Effect of "Hiroshima-Nagasaki: 1945"

Articles
Granberg, D. & Faye, N. (1972). Sensitizing people by making the abstract concrete: Study of the effect of "Hiroshima-Nagasaki: 1945.". American Journal of Orthopsychiatry, 42, 5, 811-815.
The movie, Hiroshima-Nagasaki: 1945, was found to increase the anxiety regarding nuclear war, decrease the desire to survive a nuclear war, raise the sufficient provocation thres…

Facing the Greenhouse Effect: Communication about Energy in Germany

Articles
Henschel, C. & Wiedemann, P. M. (1993). Facing the greenhouse effect: Communication about energy in Germany. Technology in Society, 15, 301-310.
Energy policy in Germany has been characterized by an irreconcilable debate about nuclear power and the potentials of renewable energy sources and energy-saving activities for mor…

Review of Utility Home Energy Audit Programs

Articles
Hirst, E., Berry, L. & Soderstrom, J. (1981). Review of utility home energy audit programs. Energy, 6, 7, 621-630.
Evaluation efforts of utilities with active home energy audit programs were reviewed to provide insights into the operations and effectiveness of existing utility home energy audi…

Reducing Residential Electrical Energy Use: Payments, Information and Feedback

Articles
Hayes, S. C., & Cone, J. D. (1977). Reducing residential electrical energy use: Payments, information and feedback. Journal of Applied Behavior Analysis, 10, 3, 425-435.
Monetary payments, energy information, and daily feedback on consumption were employed to reduce electricity use in 4 units of an 80-unit university student housing complex for ma…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing