Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation

Articles
Geller, E. S. (1989). Applied behavior analysis and social marketing: An integration for environmental preservation. Journal of Social Issues, 45, 1, 17-36.
Basic principles of applied behavior analysis and social marketing are reviewed with reference to the development of action plans to protect the environment. Behavior-change pro…

Public Opinion in the 1980s: Clear Consensus, Ambiguous Commitment

Articles
Dunlap, R. E. (1991). Public opinion in the 1980s: Clear consensus, ambiguous commitment. Environment, 33, 10-15, 32-37.

Changing Behavior and Making it Stick: The Conceptualization and Management of Conservation Behavior

Articles
De Young, R. (1993). Changing behavior and making it stick: The conceptualization and management of conservation behavior. Environment and Behavior, 25, 4, 485-505.
Discusses categorization of conservation behavior change techniques (BCTs), the role techniques offer the individual whose behavior is being changed, and a means of evaluating the…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson, C. A., Thibodeau, R., Aronson, E., & Miller, D. (1992). Using cognitive dissonance to encourage water conservation. Journal of Applied Social Psychology, 22, 11, 841-854.
Aroused dissonance in 80 female swimmers who used a campus pool by making them feel hypocritical about their showering habits. A 2 * 2 factorial design manipulated Ss' mindfulness…

Increasing Community Recycling with Persuasive Communication and Public Commitment

Articles
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
201 households that did not recycle during a 6-wk baseline period heard an oral informational statement delivered by 10 trained Boy Scouts (aged 13-17 yrs), and then 1 of 3 were…

A Trend Analysis of Environmentalists' Organizational Commitment, Tactic Advocacy, and Perceptions of Government

Articles
Bartell, T. & St. George, A. (1974). A trend analysis of environmentalists' organizational commitment, tactic advocacy, and perceptions of government. Journal of Voluntary Action Research, 3, 3-4, 41-46.

Open Rates for Email Communications

Forums
Karin Stark London Dec 15, 2008 12:57 pm
Hi, Does anyone have what the average open rates and opt outs are for email newsletters/communications? At Transport for London, we are running a campaign that seeks to ask i…

The Foot-In-The-Door Compliance Procedure: A Multiple-Process Analysis and Review

Articles
Burger, J. (1999). The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review, 3(4), 303-325.
Reviewed research on the social compliance procedure known as the foot-in-the-door (FITD) technique. Several psychological processes that may be set in motion with a FITD manipula…

Managerial Discretion and Corporate Commitment to the Natural Environment

Articles
Aragón-Correa, J., Matías-Reche, F., & Senise-Barrio, M. (2004). Managerial discretion and corporate commitment to the natural environment. Journal of Business Research, 57(9), 964-975.
This article considers possible associations between executive discretion and corporate environmental commitment, developing competing hypotheses from two alternative approaches: …

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