CBSM Recommends

Chicago’s Go Program

Cases
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Nortel Networks' GreenCommute

Cases
In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario. Through enhancing and promoting alte…
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Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
CBSM Recommends

Calgary Commuter Challenge

Cases
First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
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GCC EcoDriver Program

Cases
From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…
CBSM Recommends

Seattle’s Just One Trip Phase II

Cases
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
CBSM Recommends

GCC Active and Safe Routes to School (2008 on)

Cases
First implemented in 1997, Green Communities Canada’s national Active and Safe Routes to School Program (GCC’s ASRTS) saw great initial success, though over time, individual schoo…
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Oregon's Air Quality Public Education and Incentive Program

Cases
As part of a strategic plan to reduce air pollution and comply with Environmental Protection Agency standards established under the Clean Air Act, Oregon’s Department of Environme…

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