Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Measuring Impacts from Rate Incentives for Waste Reduction

Cases
Municipalities across the nation are looking to new forms of residential refuse rates to encourage waste reduction and diversion while creating revenues. Garbage rates based on th…

Florida Clean Marina Program

Cases
Program developed as a multi-media single sector effort to implement a voluntary, partnership-driven, criteria and incentive-based, proactive pollution prevention approach for mar…

AT&T's Telework Program

Cases
Atkyns, R., Blazek, M. & Roitz, J. (2002). Measurement of environmental impacts of telework adoption amidst change in complex organizations: AT&T survey methodology and results. Resources, Conservation and Recycling, 36, 267-285.
More and more AT&T employees are taking advantage of the latest computer technology by working from home. AT&T has been developing their telework program since 1992. Business can …

The Seafood Watch Program

Cases
The Seafood Watch program began as a list of sustainable seafood choices developed by the Monterey Bay Aquarium between 1997-1999. This list was developed in order to answer visit…

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Energy and Water Reduction: "Green" Hotels

Cases
Patricia Griffin created "Green" Hotels Association in 1993. The goal of this association is to reduce the amount of energy and water consumed by the lodging industry. GHA provide…

The Effectiveness of the EcoTeam Program in the Netherlands

Cases
The EcoTeam Program was created by an international environmental organization called the Global Action Plan for the Earth and is used to foster sustainable behaviour within house…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing