Reducing Consumption in Periods of Acute Scarcity: The Case of Water

Articles
Berk, R. A., Cooley, T. F., LaCivita, C. J., Parker, S., Sredl, K., & Brewer, M. (1980). Reducing consumption in periods of acute scarcity: The case of water. Social Science Research, 9, 99-120.

Comparing Normative Influences as Determinants of Environmentally Conscious Behaviours Between the USA and Japan

Articles
Ando, K., Ohnuma, S., & Chang, E. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian Journal of Social Psychology, 10(3), 171-178. doi:10.1111/j.1467-839X.2007.00223.x.
The present study explored the influences of subjective and descriptive norms on environmentally conscious behaviours between the USA and Japan. It was predicted that subjective n…

Invoking Social Norms: A Social Psychology Perspective on Improving Hotels Linen-reuse Programs

Articles
Goldstein, N., Griskevicius, V., & Cialdini, R. (2007). Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs. Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150. doi:10.1177/0010880407299542.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

The Attitude-Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty

Articles
Kaiser, F., & Schultz, P. (2009, January). The attitude-behavior relationship: A test of three models of the moderating role of behavioral difficulty. Journal of Applied Social Psychology, 39(1), 186-207.
The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in establ…

Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors

Articles
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Social norms have been shown to impact behaviors, but with mixed results. The theory of normative social behavior delineates factors that moderate the relationship between descrip…

Residential Hot Water Estimates

Forums
Dan Kocurek Arlington Oct 10, 2007 19:34 pm
Every reference I can find on sizing domestic hot water heaters says 20 gal per person, even sites that promote water conservation. This seems like a ridiculously high estimate. I…

Reducing Residential Water Consumption with Feedback in Melbourne, Australia

Cases
Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Since residential water use is quite high in Melbourne, Australia, a pilot program was designed to lower consumption. First, a literature review was conducted to identify behavior…

The Evaluation of Information Campaigns to Promote Voluntary Household Water Conservation

Articles
Syme, Geoffrey J.; Nancarrow, Blair E.; Seligman, Clive (2000). The evaluation of information campaigns to promote voluntary household water conservation.. Evaluation Review, 24, 6, 539-578.
summative & formative evaluations of information campaigns to promote voluntary household water conservation

Request for Information on Efficient Water Use Social Marketing Campaigns

Forums
Sameer Deshpande Lethbridge Mar 10, 2008 13:06 pm
Hello listserv members, I'm looking for academic and nonacademic social marketing literature related to promotion of efficient water use. Primary target audience: Farme…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

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