Dynamic norms promote sustainable behaviour, even if it is counternormative.
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
Water-Efficient Durham
WaterSense Adds Up to Big Water and Energy Savings
Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water
Shower Feedback in Switzerland
Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign
Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change
Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
Using Normative Social Influence to Promote Conservation Among Hotel Guests
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Predicting Intentions to Conserve Water from the Theory of Planned Behavior, Perceived Moral Obligation, and Perceived Water Right
Lam, S. P. (1999). Predicting intentions to conserve water from the theory of planned behavior, perceived moral obligation, and perceived water right. Journal of Applied Social Psychology, 29, 5, 1058-1071.
Comparing Normative Influences as Determinants of Environmentally Conscious Behaviours Between the USA and Japan
Ando, K., Ohnuma, S., & Chang, E. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian Journal of Social Psychology, 10(3), 171-178. doi:10.1111/j.1467-839X.2007.00223.x.
