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Jan. 23 Webinar: Great Introduction to Social Marketing and CBSM

Forums
Jay Kassirer Ottawa Jan 11, 2017 9:49 am
Want to get your team members to better understand and support your behavior change work? Haven't been able to get them to related training off-site? Invite them to participate wi…

Behave by interest.

Forums
Anne-Sophie Leibenguth Edinburgh Jan 6, 2017 16:00 pm
Hi all, I'm actively looking for an answer to this question. Many of my colleagues I'm working with insist on the idea that in order to adopt a sustainable behaviour, people hav…

Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review

Forums
Sameer Deshpande Lethbridge Jan 5, 2017 20:16 pm
Sharing abstract of our new pub. Our story is simple. We empirically show that the more social marketing strategies managers employ in their interventions, the more likely they wi…

Study: Diners may waste more if they know food will be composted

Forums
Unknown Jan 4, 2017 11:10 am
Found an article which reports on a series of studies around food waste: what the psychological factors are for wasting food, a knowledge survey, and some of the barriers. It is u…

Waste Management Research in the form of Waste Audits at Quest University Canada

Forums
Unknown Dec 14, 2016 19:53 pm
Hello, I am in my second year of my undergrad at Quest University Canada and I recently got funding to research campus waste management through conducting waste audits. This ques…

Register for 2017 Masters CBSM Coaching

Forums
Dec 8, 2016 12:52 pm
Registration for 2017 Masters CBSM Coaching is available to anyone who has attended my introductory or advanced workshops. This comprehensive community-based social marketing coa…

Shelf Talkers Examples

Forums
Tracy Pagenhardt Airdrie Dec 6, 2016 16:16 pm
I'm interested to hear from other municipalities who have worked with retailers to incorporate shelf talkers in their communications strategy. We are launching a curbside recyclin…

Recycle Bowl Behaviour Change Effectiveness Study

Forums
Unknown Dec 1, 2016 16:54 pm
I was looking at Keep America Beautiful's website and discovered that they have a program they've based off of Tools for Change, another CBSM website. They have a program called "…

Bikeability Safety Training in the UK Earns Landmark Designation

Forums
Jay Kassirer Ottawa Dec 1, 2016 14:13 pm
This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainin…

Playa Vista Ability2Change Earns Landmark Designation

Forums
Jay Kassirer Ottawa Dec 1, 2016 13:44 pm
This program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiat…

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Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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