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CBSM and Scale, John Edwards Message Resonnating with Iowa Voters
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Behavior Modifying Apothegm
Green Movement in a Newly Industrializing Area: A Survey on the Attitudes and Behaviour of the Hong Kong Citizens
Chan, R. & Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behaviour of the Hong Kong citizens. Journal of Community and Applied Social Psychology, 5, 4, 273-284.
Should you Advertise to Hostile Audiences?
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis
Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
Appeals to Justice in the Environmental Debate
Clayton, S. (1994). Appeals to justice in the environmental debate. Journal of Social Issues, 50, 3, 13-27.
Ecological Awareness, Environmentalist Action, and International Conservation Strategy
Kottak, C. P. & Costa, A. C. (1993). Ecological awareness, environmentalist action, and international conservation strategy. Human Organization, 52, 4, 335-343.
Effects of Fear and Specificity of Recommendation upon Attitudes and behavior
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.