Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Encouraging urban tree stewardship through active citizen engagement

Forums
Julie Cook Kitchener Apr 29, 2024 12:54 pm
Hi all,    Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…

Climate smart choices: Shifting traveller behaviour from planes to trains

Forums
Julie Cook Kitchener Apr 15, 2024 13:18 pm
Hi all,   I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

The Focusing and Informational Effects of Norms on Pro-Social Behavior

Articles
Krupka, E., & Weber, R. (2009). The focusing and informational effects of norms on pro-social behavior. Journal of Economic Psychology, 30(3), 307-320.
This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of no…

Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior

Articles
Kaiser, F., Hübner, G., & Bogner, F. (2005). Contrasting the theory of planned behavior with the value-belief-norm model in explaining conservation behavior. Journal of Applied Social Psychology, 35(10), 2150-2170. doi:10.1111/j.1559-1816.2005.tb02213.x.
In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. …

Enacting Norms: Mushrooming and the Culture of Expectations and Explanations

Articles
Fine, Gary Alan (2001). Enacting norms: Mushrooming and the culture of expectations and explanations.. "Hechter, Michael (Ed); Opp, Karl-Dieter (Ed)", 139, 429, 139-164.

Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory

Articles
Oreg, S., & Katz-Gerro, T. (2006). Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory. Environment and Behavior, 38(4), 462-483.
This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In ad…

Willingness to Accept Climate Change Strategies: The Effect of Values and Norms

Articles
Nilsson, A., von Borgstede, C., & Biel, A. (2004). Willingness to accept climate change strategies: The effect of values and norms. Journal of Environmental Psychology, 24(3), 267-277.
The present study examined how values, organizational goals and norms influence willingness to accept climate change policy measures within organizations. Respondents were 356 dec…

Social Context, Personal Norms and the Use of Public Transportation: Two Field Studies

Articles
Bamberg, S., Hunecke, M., & Blöbaum, A. (2007). Social context, personal norms and the use of public transportation: Two field studies. Journal of Environmental Psychology, 27(3), 190-203.
The paper concentrates on the role personal norms play in the decision to use public transportation means instead of the car. An integrative theoretical framework is presented fro…

The Effect of Sign Prompts and Modeling on Encouraging Dog Owners to Pick-up Dog Droppings in Chicago, Illinois

Cases
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
After conducting a literature review, sign prompts and modeling were identified as effective tool for encouraging dog owners to pick up after their dogs. Therefore, these tools we…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing