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Recycling Requirements & Disposal Bans
New Blog Post: Commitment
Descriptive Social Norms as Underappreciated Sources of Social Control
Cialdini, R. (2007). Descriptive social norms as underappreciated sources of social control. Psychometrika, 72(2), 263-268.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Successful Childhood Obesity Programmes
CBSM in Developing Communities
Reducing Fertilizer Use
The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment
The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment.
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
