Using social norms to protect monarch butterflies

Forums
Julie Cook Kitchener Feb 3, 2025 14:05 pm
Hi all,    About a year ago, on January 25, 2024, volunteers stumbled upon a multitude of dead and dying monarch butterflies that were scattered across the lawn of a private prope…

Invasive species and the effectiveness of public awareness campaigns

Forums
Julie Cook Kitchener Apr 22, 2024 12:46 pm
Hi all,   Public awareness campaigns are often applied to mitigate the negative impacts that invasive species have on healthy ecosystems. However, there is little evidence suggest…

Cooking during COVID

Forums
Julie Cook Kitchener Nov 26, 2020 20:23 pm
Hi everyone, For any of you that are working on food-related issues, you may already know that cooking from home has increased significantly since COVID (Statista, 2020; Acosta, …

Behavioural Responses to Climate Change: Asymmetry of Intentions and Impacts

Articles
Whitmarsh, L. (2009, March). Behavioural responses to climate change: Asymmetry of intentions and impacts. Journal of Environmental Psychology, 29(1), 13-23.
In seeking to determine whether climate change mitigation strategies are effective, researchers and policy-makers typically use energy consumption as an indicator. UK government d…

Farmers' Attitudes and Behavior toward Sustainable Agriculture

Articles
Petrzelka, P., Korsching, P. F. & Malia, J. E. (1996). Farmers' attitudes and behavior toward sustainable agriculture. Journal of Environmental Education, 28, 1, 38-44.
A mail survey of 151 Iowa farmers with membership in Practical Farmers of Iowa, a sustainable agriculture organization, was used to examine the attitude-behavior relationship of t…

Innovative Uses of Compost: Using Microorganisms Instead of Pesticides for Farming

Cases
Farmers in the United States have been plagued for years by expensive unsustainable agriculture. More than 10 percent of the vegetables planted in the United States are lost to ro…

Food For Thought (And Action!) Program

Cases
The Food For Thought (And Action!) program started in the 1st Unitarian Church in Portland, Oregon in March 2002. The intent was to bring to light the connections between dietary …

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing