Shifting to plant-based diets

Forums
Julie Cook Kitchener May 5, 2025 12:40 pm
Hi all,    When I was a student in university, I took a course on Mahatma Gandhi. I was awestruck by how this great man lived by his principles, including the principle of non-vio…

Food guides and conflicting social norms

Forums
Julie Cook Kitchener Sep 23, 2024 12:40 pm
Hi all,    Many of you know that social norms influence behavior in powerful ways. If you would like to harness the power of social norms in your campaigns, try to avoid applying …

Invasive species and the effectiveness of public awareness campaigns

Forums
Julie Cook Kitchener Apr 22, 2024 12:46 pm
Hi all,   Public awareness campaigns are often applied to mitigate the negative impacts that invasive species have on healthy ecosystems. However, there is little evidence suggest…

What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers

Articles
Jonick, T., Anderson, E. L., Lin, S., Bruni, C. M., Schultz, P., Groner, S., et al. (2010). What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers. Social Marketing Quarterly, 16(1), 32-51.
In Southern California, white croaker caught within proximity to the Palos Verdes Shelf Superfund Site have been found to be contaminated with such high levels of dichloro-dipheny…

Media Attention and the Market for 'Green' Consumer Products.

Articles
Thogersen, J. (2006). Media Attention and the Market for 'Green' Consumer Products. Business Strategy and the Environment, 15(3), 145-156.
There are signs that a general 'counter-attack' is now being orchestrated against the 'greens'. This paper surveys the evidence regarding an 'issue-attention' cycle in environment…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Searching for a Survey Model on Why People Buy at Supermarkets

Forums
Ralph Bowen Sep 18, 2008 9:29 am
Hi, I have been trying to start a root grass project to gather a community of people in Ealing, a London area, interested in actively adopting sustainable behaviour. One o…

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