Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.

It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic…

Spillover of Environment-Friendly Consumer Behaviour

Articles
Thogersen, J., & Ölander, F. (2003). Spillover of environment-friendly consumer behaviour. Journal of Environmental Psychology, 23(3), 225-236.

Investigated whether environmental-friendly behaviors spread to more and more areas of the consumption pattern in a virtuous circle and whether it is a necessary prerequisite for…

Norms for Environmentally Responsible Behaviour: An Extended Taxonomy

Articles
Thogersen, J. (2006). Norms for environmentally responsible behaviour: An extended taxonomy. Journal of Environmental Psychology, 26(4), 247-261.

The concept of personal or moral norms is ambiguous with regard to its motivational content. An extension and a refinement of the norm taxonomy are therefore suggested,…

Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

Articles
Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

This study investigated whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on…

The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.

A deeper understanding of the attitude-norm-behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant…

Social Norms and Cooperation in Real-life Social Dilemmas

Articles
Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.

The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study…

The Motivational Roots of Norms for Environmentally Responsible Behavior

Articles
Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.

How internalized and integrated into the person's cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective…

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Articles
Tanner, C., & Kast, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902. doi:10.1002/mar.10101.

Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study…

Eating Clean and Green? Investigating Consumer Motivations Towards the Purchase of Organic Food

Articles
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104. doi:10.1016/j.ausmj.2010.01.001.

Growing consumer concern for health and environment issues has resulted in increased attention towards the purchase and consumption of organic food. This has driven an increase in…

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior

Articles
Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.

The value of personal norms (S. H. Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (J. Vining and A. Ebreo, 1992), but not in addition to…

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