Environmental Attitudes and Knowledge: A Comparison of Marketing and Business Students with Other Groups. Special Issue: Social Values

Articles
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups. Special Issue: Social values. Journal of Business Research, 20, 2, 161-170.
161 university students in Hawaii were administered a modified version of the Ecological Attitudes and Knowledge Scale (EAKS) by M. P. Maloney et al (see PA, Vol 54:8704). Results…

Assessing the Long-Term Effects of an Environmental Education Program: A Pragmatic Approach

Articles
Westphal, J. M., & Halverson, W. F. (1986). Assessing the long-term effects of an environmental education program: A pragmatic approach. Journal of Environmental Education, 17, 2, 26-30.
Examines the long-term effects of an environmental education program specifically designed to involve citizens in environmental affairs concerning water quality. Feedback from 51 …

The Effect of a Conservation Program on Schoolchildren's Attitudes toward the Environment

Articles
Ryan, C. (1991). The effect of a conservation program on schoolchildren’s attitudes toward the environment. Journal of Environmental Education, 22, 4, 30-35.
In this article, the author examines the issue of whether there are any discernible effects of a conservation educational program for fifth-grade schoolchildren a year after a vis…

Are we Meeting the Goal of Responsible Environmental Behavior? An Examination of Nature and Environmental Education Center Goals

Articles
Simmons, D. A. (1991). Are we meeting the goal of responsible environmental behavior? An examination of nature and environmental education center goals. Journal of Environmental Education, 22, 3, 16-21.
Examined the congruence between the expressed goals of nature and environmental education controls in the US and a proposed behavior model. Data were collected when 100 youth conf…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

Determinants of Responsible Environmental Behavior

Articles
Nemiroff, L. S., & McKenzie-Mohr, D. (1992). Determinants and distinguishing variables of pro-disarmament behavior and responsible environmental behavior.. Journal of Social Behavior and Personality, 7, 1, 1-24.
Two experiments examined the variables characteristic of individuals who engage in responsible environmental behavior. In Exp 1, 142 Canadians (mean age 36 yrs) completed a phone …

Evaluating a Television Campaign to Promote Petrol Conservation

Articles
Syme, G. J., Seligman, C., Kantola, S. J., & MacPherson, D. K. (1987). Evaluating a television campaign to promote petrol conservation. Environment and Behavior, 19, 4, 444-461.
Conducted intensive 4-wk campaigns using a 30-sec TV commercial in 2 Australian cities; a 3rd city served as a control. Approximately 400 respondents (aged 18+ yrs) selected rando…

Consumer Research Survey: Knowledge, Attitudes, and Purchase of Recycled-Content Products

Articles
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.

Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory

Articles
Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable energ…

Impact of an Environmental Education Program on Students' and Parents' Attitudes, Motivation, and Behaviours

Articles
Legault, Louise; Pelletier, Luc G. (2000). "Impact of an environmental education program on students' and parents' attitudes, motivation, and behaviours.". Canadian Journal of Behavioural Science, 32, 4, 243-250.
"environmental education program, environmental attitudes & behavior, 6th graders & parents"

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing