Transportation
CBSM Recommends

Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
CBSM Recommends

Århus Bike Bus'ters

Cases
In an attempt to reduce the use of individual motor vehicles the Municipality of Århus created a plan to encourage residents to use methods of sustainable transportation such as b…
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City of Austin’s Leave Time Travel Incentive

Cases
In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…
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Brisbane’s Active Schools Travel Program

Cases
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …
CBSM Recommends

Brisbane’s Active Schools Travel Program

Cases
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Children's Biking for Nonschool Purposes: Getting to Soccer Games in Davis, California

Articles
Tal, G., Handy, S. (2008). Children's biking for nonschool purposes: Getting to soccer games in Davis, California. Transportation Research Record, (2074), pp. 40-45.
In recent years, transportation planning has devoted new attention to the goal of increasing the nonmotorized trips of children and adults, both as a means of increasing physical …

Students' Perceptions of Difficulties in Cycling to School in Urban and Suburban Taiwan

Articles
Chang, H.-W., Chang, H.-L. (2008). Students' perceptions of difficulties in cycling to school in urban and suburban Taiwan. Transportation Research Record, (2060), pp. 123-130.
Previous research has identified the importance of cycling training programs and examined the relationship between cycling attitudes and the behavior of cyclists; another importan…

Cycling for Everyone: Lessons from Europe

Articles
Pucher, J., & Buehler, R. (2008). Cycling for everyone: Lessons from Europe. Transportation Research Record, 2074, 58-65.
This paper investigates how bicycling can be promoted as a safe and feasible means of transport for everyone and for all trip purposes. The policies and programs needed to encoura…

Commuting by Bicycle: An Overview of the Literature

Articles
Heinen, E., van Wee, B., Maat, K. (2010). Commuting by bicycle: An overview of the literature. Transport Reviews, 30(1), 59-96.
Commuting by bicycle has advantages over other modes of transport, both for the commuter and for society. Although cycling is an option for many commuters, a considerable number o…

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