CBSM Recommends

Woodside Gets Active

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Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
CBSM Recommends

VERB

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Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…

WRAP (Waste Reduction Awards Program)

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In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted …

Energy Star: The Symbol for Energy Efficiency.

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Energy Star is a government and industry partnership that makes it easier for businesses and consumers to save money and protect the environment. In 1992, the U. S. Environmental …

Baxter Healthcare Corporation Cardiovascular Group (CVG)

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The Waste Boards Reduction Awards Program (WRAP) is designed to recognize companies that develop creative and aggressive programs to reduce the amount of landfill waste. To show t…

Waste Wise Program

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Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

R-2000 Home Energy and Water Efficiency Program

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The goal of the R-2000 program is to increase energy efficiency in new homes and to encourage the construction of environmentally friendly and energy-efficient houses. R-2000 home…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

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King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

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