Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

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Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Using Commitment to Reduce Energy Consumption in Iowa City

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Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
First, a literature review identified public commitment as an effective tool for behavior change. In order to further investigate the effectiveness of commitment, this tool was in…

Food For Thought (And Action!) Program

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The Food For Thought (And Action!) program started in the 1st Unitarian Church in Portland, Oregon in March 2002. The intent was to bring to light the connections between dietary …

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

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This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

1-2-3 Campaign Against Global Warming

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The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Waste Wise Program

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Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Excuse Me Do You Recycle? Public Participation in Curbside Recycling in the UK.

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In 1990, the UK government set a target for the recycling of 25% of household waste by the year 2000. With this new target, many local authorities began to re-think their recyclin…

McDonald's Waste Reduction Task Force

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On August 1, 1990, the McDonald's Corporation and Environmental Defense joined forces in a unique collaborative project. They worked together to develop ways to reduce McDonald's …

Adopt-A-Road

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Adopt-A-Road is a successful program that encourages waste reduction in southern Indiana. The goal is to obtain volunteers who will adopt at least one mile of a road. Individuals …

Motivating Community Recycling: New Zealand Curbside Trial

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Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

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