The Effects of Monetary Incentives and Labeling on the Foot-in-the-Door Effect: Evidence for a Self-Perception Process

Articles
Burger, J., & Caldwell, D. (2003). The Effects of Monetary Incentives and Labeling on the Foot-in-the-Door Effect: Evidence for a Self-Perception Process. Basic and Applied Social Psychology, 25(3), 235-241.
We tested the self-perception explanation of the foot-in-the-door effect by manipulating self-perceived helpfulness and assessing self-concept. Participants given $1 to sign a hom…

A Review of Intervention Studies Aimed at Household Energy Conservation

Articles
Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291.
This article reviews and evaluates the effectiveness of interventions aiming to encourage households to reduce energy consumption. Thirty-eight studies performed within the field …

Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?

Articles
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A theory-driven intervention was carried out to initiate the try-out of a new travel mode behavior (try out taking public transport instead of car) in a sample of habitual car use…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Implementing a Community-Based Social Marketing Program to Increase Recycling

Articles
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community dis…

Willingness for Continued Social Commitment: A New Concept in Environmental Research

Articles
Montada, L., Kals, E., & Becker, R. (2007). Willingness for continued social commitment: A new concept in environmental research. Environment and Behavior, 39, 287-316.
This article validates that the willingness for continued commitment (WCC) is a predictor for manifest action, situated within the theory of continued social commitment and based …

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment

Articles
The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment.
In environmental planning, decision making on land use for infrastructure increasingly causes conflicts, particularly with regard to contested waste facilities. Risk management an…

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications

Articles
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Research has consistently found that, despite a high degree of expressed concern about the environment, few individuals are willing to follow-up this concern with behavioural acti…

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