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What’s pants, but could save your life?

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A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

Cases
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Barcelona is full blooded

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In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Girl Scouts GLEE Program

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To promote the reduction of home energy consumption and energy use related to food and transportation, Girl Scouts created the Girls Learning Energy and Environment Program (GLEE)…
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GCC EcoDriver Program

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From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Spare the Air

Cases
In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
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Oregon's Air Quality Public Education and Incentive Program

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As part of a strategic plan to reduce air pollution and comply with Environmental Protection Agency standards established under the Clean Air Act, Oregon’s Department of Environme…
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20/20 The Way to Clean Air

Cases
The goal of the 20/20 The Way to Clean Air program was to engage residents living in the Greater Toronto Area in taking actions at the individual and collective level to reduce ai…
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