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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
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Climate Matters Program for TV Weathercasters

Cases
In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
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Breast Aware

Cases
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
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AIDS Peer Education Program

Cases
Originally created in 1987 by a high school nurse and biology teacher in the Montérégie region of Quebec, the AIDS Peer Education Program was designed to reduce the incidence of s…
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Deliver Life

Cases
Deliver Life was a campaign implemented in Malawi to emphasize the importance of practicing and sustaining good hygiene practices like hand washing with soap, using latrines prope…
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Fit Fans

Cases
In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…
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cleanyourhands

Cases
Targeted at healthcare staff in England and Wales, the goal of the cleanyourhands campaign was to improve hand hygiene as a way of combating preventable healthcare associated infe…
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Promoting early detection of breast cancer among Vietnamese-American women

Cases
In the United States, research has found that Vietnamese women are less likely to have heard about or participated in breast cancer screening tests than other women in the US. To …
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Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

Cases
Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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Evaluating the impact of the narrow cast marketing of ‘Snake Condoms’ to indigenous youth

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Created through a joint initiative between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organization (VACCHO), and the Mildura Aboriginal Health Se…

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