Social Marketing and Micro-CHP

Forums
Mark Stephan Boston December 23, 2007 09:44 AM
Hi, I'm doing some research on Micro-CHP (combined heat and power or cogeneration) for use in residences such as single family homes. Does anyone know of any research that ha…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

Reduction of Residential Consumption of Electricity Through Simple Monthly Feedback

Cases
Hayes, Steven C., Cone, John D., Reduction of residential consumption of electricity through simple monthly feedback. Journal of Applied Behavior Analysis, 1981, 14, 81-88.
The researchers found that electricity was reduced by 4.7% when households received the feedback letter. The results of this study demonstrate the effectiveness and practicality o…

1-2-3 Campaign Against Global Warming

Cases
The program exceeded every expectation. In all, 412 households pledged, reducing annual CO 2 generation by approximately 580,000 pounds. To gauge results, a professional pollster …

EnerGuide for Houses

Cases

The Effectiveness of the EcoTeam Program in the Netherlands

Cases
The short term effects of the EcoTeam Program were very positive. Immediately after completion, participants had changed about half of the suggested environmentally relevant hous…

Reducing Electricity and Natural Gas Consumption Using Feedback and Incentives in Voorschoten, Netherlands, ,

Cases
Midden, C. J., Meter, J. E., Weenig, M. H., & Zieverink, H. J. (1983). Using feedback, reinforcement and information to reduce energy consumption in
The information-only group had the least reduction in energy savings in both electricity (7.6%) and natural gas (0%). All three intervention groups had substantial reduction in e…

Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Cases
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Overall, the three media conditions reduced energy consumption by 10%. Furthermore, 75% of households in both the letter/phone call and letter/phone call/home visit used some of …

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