Preferred Solutions to the Energy Crisis as a Function of Causal Attributions

Belk, R., Painter, J. & Semenik, R. (1981). Preferred solutions to the energy crisis as a function of causal attributions. Journal of Consumer Research, 8, 3, 306-312.
Results of 2 studies that obtained data from 605 heads of household support hypotheses that those accepting personal responsibility for the energy crisis favored and reported adop…

Evaluating Energy Conservation Programs

Claxton, J. D., Ritchie, J. R., & McDougall, G. H. (1983). Evaluating acceptability and effectiveness of consumer energy conservation programs. Journal of Economic Psychology, 4, 1-2, 71-83.
Examines the problems involved in conducting program evaluation in the field of energy conservation. A critical view of evaluation research that highlights its similarities to bas…

Changing Attitudes toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications

Koballa, T. R. (1984). Changing attitudes toward energy conservation: The effect of development advancement on the salience of one-sided and two-sided persuasive communications. Journal of Research in Science Teaching, 21, 6, 659-668.
Tested the effect of 1-sided (favorable argument only) and 2-sided (both favorable and unfavorable arguments) persuasive messages about energy conservation (EC) on attitudes towar…

Self-Perception Based Strategies for Stimulating Energy Conservation

Allen, C. T. (1982). Self-perception based strategies for stimulating energy conservation. Journal of Consumer Research, 8, 4, 381-390.
Examined the utility of self-perception based influence techniques for stimulating socially conscious consumption by testing one such technique--an attribution/labeling message. S…

The Meaning of Normative Processes for Energy Conservation

Midden, C. J. & Ritsema, B. S. (1983). The meaning of normative processes for energy conservation. Journal of Economic Psychology, 4, 1-2, 37-55.
A national survey of 1,076 people was conducted in the Netherlands on attitudes, beliefs, norms, intentions, and behavior with respect to energy conservation. The questionnaire wa…

U.S. Consumer Attitudes and Home-Heating Conservation Behavior: A Multiattribute Longitudinal Model

Karns, D. A. & Khera, I. P. (1983). U.S. consumer attitudes and home-heating conservation behavior: A multiattribute longitudinal model. Journal of Economic Psychology, 4, 1-2, 57-70.
Reports a longitudinal analysis of residential energy conservation by 519 residents in a medium-size US metropolitan community. Mail panel surveys were conducted during winter mon…

Factors Affecting Energy Consumption: Two Field Tests of the Fishbein-Ajzen Model

Stutzman, T. M. & Green, S. B. (1982). Factors affecting energy consumption: Two field tests of the Fishbein-Ajzen model. Journal of Social Psychology, 117, 2, 183-201.
113 undergraduates and 506 consumers (primarily 26-55 yrs old) in a statewide sample participated in 2 studies that investigated the relationship among variables defined by situat…

An Experimental Analysis of Electricity Conservation Procedures

Palmer, M. H., Lloyd, M. E. & Lloyd, K. E. (1977). An experimental analysis of electricity conservation procedures. Journal of Applied Behavior Analysis, 10, 4, 665-671.
Recorded the daily electricity consumption of 4 suburban families for 106 days. A reversal design, consisting of various experimental conditions interspersed between repeated base…

Using Group Contingencies to Reduce Natural Gas Consumption in Master Metered Apartments

Slavin, R. E. & Wodarski, J. S. (1977). Center for Social Organization of Schools Report, Johns Hopkins U. Using group contingencies to reduce natural gas consumption in master metered apartments. (pp. 16).
Examined the effectiveness of large vs small group contingencies in reducing the natural gas consumption of apartment residents who did not pay for their utilities. Results show t…

Consumers' Attitudes toward Energy Conservation

Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 28th, 2021

Learn More

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing