Cognitive Dissonance and Energy Conservation

Articles
Kantola, S. J., Syme, G. J., & Campbell, N. A. (1984). Cognitive dissonance and energy conservation. Journal of Applied Psychology, 69, 3, 416-421.
Examined whether high consumers of electricity placed in a cognitively dissonant situation would conserve electricity over a 4-wk period. 272 households in Perth, Western Australi…

Psychological Research for the New Energy Problems: Strategies and Opportunities

Articles
Kempton, W., Darley, J. M., & Stern, P. C. (1992). Psychological research for the new energy problems: Strategies and opportunities. American Psychologist, 47, 10, 1213-1223.
Recent concern with environmental problems has rekindled interest in energy conservation. To illustrate how psychologists can make useful contributions and how a changed energy si…

The Effectiveness of the EcoTeam Program in the Netherlands

Cases
The EcoTeam Program was created by an international environmental organization called the Global Action Plan for the Earth and is used to foster sustainable behaviour within house…

Folk Quantification of Energy

Articles
Kempton, W., & Montgomery, L. (1982). Folk quantification of energy. Energy, 7, 10, 817-827.
Consumers use simplified measurements as a basis for residential energy decisions. We analyze their measurements of monthly consumption, changes through time, comparison of appl…

Comparing the Effects of Monetary Incentives and Foot-in-the-Door Strategies in Promoting Residential Electricity Conservation

Articles
Katzev, R. D., & Johnson, T. R. (1984). Comparing the effects of monetary incentives and foot-in-the-door strategies in promoting residential electricity conservation. Journal of Applied Social Psychology, 14, 1, 12-27.
Investigated the relative effectiveness of incentive (monetary) and minimal justification (foot-in-the-door) techniques in promoting electrical energy conservation among 90 homeow…

A Social-Psychological Analysis of Residential Electricity Consumption: The Impact of Minimal Justification Techniques

Articles
Katzev, R. D., & Johnson, T. R. (1983). A social-psychological analysis of residential electricity consumption: The impact of minimal justification techniques. Journal of Economic Psychology, 3, 3-4, 267-284.
Explored the impact of the foot-in-the-door technique on residential energy conservation. 66 homeowners were asked to curtail their consumption of electricity by 10%. In the foot-…

Looking for Model (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa March 08, 2021 03:04 PM
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as…

Self Esteem and Energy Use: Toward the Internalization of a Conservation Ethic

Articles
Schulz, D. A. (1985). Self esteem and energy use: Toward the internalization of a conservation ethic. Marriage and Family Review, 9, 1-2, 67-80.
Based on studies of US domestic energy consumption, it is contended that most Americans have not internalized an energy conservation ethic to any extent. It is asserted that in th…

Prompting Behavior Change in the Community: Use of Mass Media Techniques

Articles
Schnelle, J. F., McNees, M. P., Thomas, M. M., Gendrich, J. G., & Beagle, G. P. (1980). Prompting behavior change in the community: Use of mass media techniques. Environment and Behavior, 12, 2, 157-166.
Based on studies of US domestic energy consumption, it is contended that most Americans have not internalized an energy conservation ethic to any extent. It is asserted that in th…

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

Forums
Jay Kassirer Ottawa March 08, 2021 03:02 PM
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing