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A Behavioral Analysis of Peaking in Residential Electrical-Energy Consumers

Articles
Kohlenberg, R., Phillips, T., & Proctor, W. (1976). A behavioral analysis of peaking in residential electrical-energy consumers. Journal of Applied Behavior Analysis, 9(1), 13-18.
Investigated the peaking phenomenon, the tendency for electrical energy users to consume at high rates for brief periods during the day, by analyzing the electrical energy consumi…

Prompting a Consumer Behavior for Pollution Control

Articles
Geller, E. S., Farris, J. C. & Post, D. S. (1973). Prompting a consumer behavior for pollution control. Journal of Applied Behavior Analysis, 6, 3, 367-376.
Studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in retur…

EnerGuide for Houses

Cases
EnerGuide for houses is a new energy evaluation program developed by Natural Resources Canada. Its purpose is to help homeowners understand their homes current energy use and iden…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

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