CBSM Recommends

Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
CBSM Recommends

Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

WRAP (Waste Reduction Awards Program)

Cases
In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted …

Giving Trash the Boot! German Fest & The Boot Mug

Cases
German Fest is an annual celebration of German culture and tradition that is held in many cities across the country. One of these festivals attempted to reduce the amount of waste…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Pay-As-You-Throw in Pennsylvania

Cases
To reduce waste, as well as promote recycling, many communities in Pennsylvania have implemented an incentive-based program known as Pay-As-You-Throw, or PAYT. With this program, …

Reducing Electricity and Natural Gas Consumption Using Feedback and Incentives in Voorschoten, Netherlands, ,

Cases
Midden, C. J., Meter, J. E., Weenig, M. H., & Zieverink, H. J. (1983). Using feedback, reinforcement and information to reduce energy consumption in
After conducting a literature review, a pilot program was designed to reduce energy consumption in apartment complexes. Ninety-one households were divided into 4 conditions. All g…

Increasing Paper Recycling in Portland Oregon Dormitories Using Incentives and Commitment

Cases
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
After conducting a literature review, two behavior change tools were incorporated into a pilot program designed to increase the amount of paper being recycled in a Portland Oregon…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing