CBSM Recommends

Stockholm Congestion Pricing

Cases
The Stockholm congestion charge was a tax levied on vehicles entering and exiting the inner city in an attempt decrease the number of trips made in private vehicles, ultimately re…
CBSM Recommends

Casual Carpooling in DC

Cases
The following case study explores the slugging phenomenon – a form of casual carpooling that developed organically in the DC area during the 1970s in response to the creation of H…
CBSM Recommends

Brisbane’s Active Schools Travel Program

Cases
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …
CBSM Recommends

Burlington’s Ice Rink Energy Competition

Cases
The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…
CBSM Recommends

Calgary’s Workshift

Cases
WORKshift was a federally funded initiative that sought to accelerate the adoption of telework within the business community in Calgary. Working with chief officers and directors …
CBSM Recommends

Brisbane’s Active Schools Travel Program

Cases
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …
CBSM Recommends

Opting Out in Germany for Non-Renewable Energy

Cases
The following case explores what happened when three communities in Germany elected to have citizens opt-out for non-renewable energy supplies. In each community, the default ener…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing