Persuasive Trash Cans: Activation of Littering Norms by Design

Articles
de Kort, Y., McCalley, L., & Midden, C. (2008). Persuasive trash cans: Activation of littering norms by design. Environment and Behavior, 40(6), 870-891. doi:10.1177/0013916507311035.
Two studies tested littering norm activation by trash can design. The first was a scenario study using a 4 (norm type: social injunctive vs. social descriptive vs. personal vs. co…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of sub…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

Value Orientations and Environmental Beliefs in Five Countries: Validity of an Instrument to Measure Egoistic, Altruistic and Biospheric Value Orientations

Articles
de Groot, J., & Steg, L. (2007). Value orientations and environmental beliefs in five countries: Validity of an instrument to measure egoistic, altruistic and biospheric value orientations. Journal of Cross-Cultural Psychology, 38(3), 318-332. doi:10.1177/0022022107300278.
Various scholars argue that egoistic, altruistic, and biospheric value orientations are important for understanding environmental beliefs and behavior. However, little empirical e…

Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

Articles
De Groot, J., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of Social Psychology, 149(4), 425-449. doi:10.3200/SOCP.149.4.425-449.
The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the …

The Presence of Norms in the Absence of Groups? The Impact of Normative Influence under Hidden-Profile Conditions

Articles
Cruz, M., Henningsen, D., & Williams, M. (2000). The presence of norms in the absence of groups? The impact of normative influence under hidden-profile conditions. Human Communication Research, 26(1), 104-124. doi:10.1093/hcr/26.1.104.
Investigated normative and informational influence in group decision making under hidden-profile conditions. 184 undergraduates made decisions based on information relevant to the…

Short Communication: Affective Responses to Own Violations of Ingroup Norms: The Moderating Role of Norm Salience

Articles
Costarelli, S. (2005). Short Communication: Affective responses to own violations of ingroup norms: The moderating role of norm salience. European Journal of Social Psychology, 35(3), 425-435. doi:10.1002/ejsp.257.
The findings from two experiments support the argument that the salience of a relevant ingroup norm may moderate the affective consequences of one's normative violations. Particip…

Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation

Articles
Corral-Verdugo, V., & Frías-Armenta, M. (2006). Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation. Environment and Behavior, 38(3), 406-421. doi:10.1177/0013916505282272.
A total of 177 residents in two Mexican cities responded to an instrument assessing (a) personal normative beliefs about water conservation, (b) beliefs about the efficacy of wate…

Pollution Reduction Preferences of U.S. Environmental Managers: Applying Ajzens Theory of Planned Behavior

Articles
Cordano, M., & Frieze, I. (2000). Pollution reduction preferences of U.S. environmental managers: Applying Ajzen's theory of planned behavior. Academy of Management Journal, 43(4), 627-641. doi:10.2307/1556358.
Modified I. Ajzen's theory of planned behavior to analyze the behavioral preferences of 295 environmental managers. Ss were surveyed and structural equation analysis was used to l…

How do Small and Medium Enterprises Go Green? A Study of Environmental Management Programs in the U.S. Wine Industry

Articles
Cordano, M., Marshall, R., & Silverman, M. (2010). How do small and medium enterprises go green? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92(3), 463-478. doi:10.1007/s10551-009-0168-z.
In industries populated by small and medium enterprises, managers’ good intentions frequently incur barriers to superior environmental performance (Tilley, Bus Strategy Environ 8:…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing