Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Group Norms, Physical Distance, and Ecological Efficiency in Common Pool Resource Management

Articles
Brucks, W., Reips, U., & Ryf, B. (2007). Group norms, physical distance, and ecological efficiency in common pool resource management. Social Influence, 2(2), 112-135. doi:10.1080/15534510701193436.
Earlier research has repeatedly shown that people tend to follow group norms when using common pool resources. The present commons dilemma study seeks to extend these findings wit…

An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

Articles
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Introduces a social judgment framework the authors term deviance-regulation theory. This theory proposes that people self-regulate more on the basis of the perceived social conseq…

Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas

Articles
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
In one-shot social dilemma experiments, cooperation rates dramatically increase if subjects are allowed to communicate before making a choice. There are two possible explanations …

Comparing Normative Influences as Determinants of Environmentally Conscious Behaviours Between the USA and Japan

Articles
Ando, K., Ohnuma, S., & Chang, E. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian Journal of Social Psychology, 10(3), 171-178. doi:10.1111/j.1467-839X.2007.00223.x.
The present study explored the influences of subjective and descriptive norms on environmentally conscious behaviours between the USA and Japan. It was predicted that subjective n…

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Articles
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two…

Creative Innovation or Crazy Irrelevance? The Contribution of Group Norms and Social Identity to Creative Behavior

Articles
Adarves-Yorno, I., Postmes, T., & Haslam, S. (2007). Creative innovation or crazy irrelevance? The contribution of group norms and social identity to creative behavior. Journal of Experimental Social Psychology, 43(3), 410-416. doi:10.1016/j.jesp.2006.02.013.
This paper develops an analysis of innovative behavior and creativity that is informed by the social identity perspective. Two studies manipulated group norms and analyzed their i…

Factors Influencing Car Use for Commuting and the Intention to Reduce it: A Question of Self-Interest or Morality?

Articles
Abrahamse, W., Steg, L., Gifford, R., & Vlek, C. (2009). Factors influencing car use for commuting and the intention to reduce it: A question of self-interest or morality?. Transportation Research Part F: Traffic Psychology and Behaviour, 12(4), 317-324. doi:10.1016/j.trf.2009.04.004.
Car use for commuting contributes to various environmental and traffic problems, such as pollution and congestion. Policies aimed at reducing commuter car use will be more effecti…

Automatic Normative Behavior in Environments: The Moderating Role of Conformity in Activating Situational Norms

Articles
Aarts, H., Dijksterhuis, A., & Custers, R. (2003). Automatic Normative Behavior in Environments:The Moderating Role of Conformity in Activating Situational Norms. Social Cognition, 21(6), 447-464. doi:10.1521/soco.21.6.447.28687.
Previous research (Aarts & Dijksterhuis, 2003) has shown that mental representations of situational norms (e.g., behaving quietly in libraries) and corresponding overt behaviors a…

Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling

Articles
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Examined the effects of normative feedback on community curbside recycling, and predicted that activation of personal and social norms would lead to an increase in household recyc…

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