CBSM Recommends

Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
CBSM Recommends

California’s Energy Conservation Competition

Cases
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
CBSM Recommends

ClimateSmart Home Service, Queensland, Australia

Cases
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…
CBSM Recommends

Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …

Reducing Speeding Behavior by Using Public Posting Prompt

Cases
Van Houten, R., Nau, P. A., & Marini Z. (1980). An analysis of public posting in reducing speeding behavior on an urban highway. Journal of Applied Behavior Analysis, 13, 3, 383-395.
Drivers travelling during the week between 10:30 and 10:50 a.m. and 2:30 and 2:50 p.m. on a four-lane undivided highway entering a residential area of Dartmouth, Nova Scotia were …

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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