Alameda’s Green Purchasing Program
Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Designing Effective Instructional Signs with Schema Theory: Case Studies of Polystyrene Recycling
Werner, C. M., Rhodes, M.U. & Partain, K. K. (1998). Designing effective instructional signs with schema theory: Case studies of polystyrene recycling. Environment and Behavior, 30, 5, 709-735.
Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Measuring the Effects of Message Framing on the Behavior of Recycling in a Residential Recycling Program
Littlejohn, C. R. (1997). Measuring the effects of message framing on the behavior of recycling in a residential recycling program. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 3-A,
Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling
Werner, Carol M.; Stoll, Robert; Birch, Paul; White, Paul H. (2002). Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling. Basic and Applied Social Psychology, 24, 3, 185 â 203.
