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Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

Cases
Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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Go Boulder

Cases
Created in 1989, the Go Boulder program was designed to reduce traffic congestion and air pollution by getting Boulder residents to shift from single-occupant vehicle use to alter…
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Alameda’s Green Purchasing Program

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As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …
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British Columbia’s Way to Go! Program

Cases
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Spare the Air

Cases
In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
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Calgary Commuter Challenge

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First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
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Europe’s Energy Neighborhoods

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Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Girl Scouts GLEE Program

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To promote the reduction of home energy consumption and energy use related to food and transportation, Girl Scouts created the Girls Learning Energy and Environment Program (GLEE)…

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