Suburban Lawns: Dimensions of Meaning, Activities, and Environmental Concerns Reported by Homeowning Couples in Georgia and Michigan

Articles
Shern, L. C. (1995). Suburban lawns: Dimensions of meaning, activities, and environmental concerns reported by homeowning couples in Georgia and Michigan. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 3-B,
Mounting evidence points to detrimental effects to the environment and human health from the overuse and misuse of fertilizers and pesticides. Of increasing concern in the United …

Fear Appeals in Social Marketing Advertising

Articles
Lavack, A. M. (1997). Fear appeals in social marketing advertising. Dissertation Abstracts International Section A: Humanities and Social Sciences, 58, 6-A,
This thesis includes several studies on the use of fear appeals in social marketing advertising. The first study uses a content analysis to examine the use of fear appeals in a sa…

Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory.

Articles
Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable e…

The Human Mind as a Barrier to Wiser Environmental

Articles
Bazerman, Max H; Moore, Don A; Gillespie, James Judson. (May 1999). The human mind as a barrier to wiser environmental agreements. . American Behavioral Scientist. , 42, 8, 1277-1300.
Human ingenuity offers the best hope for tackling a whole range of environmental problems currently threatening global welfare, yet the human mind also creates cognitive barri…

Hands on or Hands Off? Disgust Sensitivity and Preference for Environmental Education Activities

Articles
Bixler, Robert D; Floyd, Myron F. (1999). Hands on or hands off? Disgust sensitivity and preference for environmental education activities. . Journal of Environmental Education, 30, 3, 4-11.
Explored high disgust sensitivity (DS) as an intrapersonal barrier that constrains preference for learning opportunities involving manipulation of some organic materials. 450 …

Effective Public Service Announcements: Linking Social Norms to Visual Memory Cues

Articles
Bator, R. J. (1997). Effective public service announcements: Linking social norms to visual memory cues. Dissertation Abstracts International: Section B: The Sciences and Engineering, 58, 6-B,
The purpose of this research was to create and test the effectiveness of antilittering public service announcements (PSAs) that linked different types of visual cues to social dis…

Environmental Attitudes and

Articles
Arbuthnot, J. (1974). Environmental knowledge and recycling behavior as a fuction of attitudes and personality characteristics. Personality and Social Psychology Bulletin, 1, 1, 119-121.
This dissertation examines the relationship between environmental attitudes and environmental managers' behavioral intentions. Two studies were completed. The preliminary st…

Influence of Environmental Reasoning and Motivation on

Articles
Elnick, Alexandra Brady. (Sept 2000). Influence of environmental reasoning and motivation on environmental behavior among adults. . Dissertation Abstracts International: Section B: the Sciences & Engineering., 61, 3B, p.1670.
Worsening of our global environment is a contemporary problem of increasing magnitude that individuals as well as industry, government, and environmental groups are able to in…

Testing the Effectiveness of Supermarket-Based Environmental Shopping Campaigns in Changing Consumer Behavior in New York City

Articles
Clarke, Marjorie J. (Apr 2000). Testing the effectiveness of supermarket-based environmental shopping campaigns in changing consumer behavior in New York City. . Dissertation Abstracts International: Section B: the Sciences & Engineering., 60, 9B, p. 4491.
To advance waste prevention research, this study tested two environmental shopping educational campaigns in Manhattan supermarkets to impart information and motivation to shop…

Life Paths into Effective Environmental Action

Articles
Chawla, Louise. (1999). Life paths into effective environmental action. . Journal of Environmental Education, 31, 1, 15-26.
Explored US and Norwegian environmentalists' self-awareness of the experiences that have led them to a sense of connection to the environment and dedication to protect it. Str…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing