The Collective Dynamics of Smoking in a Large Social Network

Articles
Christakis, N. A., & Fowler, J. H. (2008). The Collective Dynamics of Smoking in a Large Social Network. New England Journal of Medicine, 358(21) 2249-2258.
Background: The prevalence of smoking has decreased substantially in the United States over the past 30 years. We examined the extent of the person-to-person spread of smoking beh…

Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…

Diffusion of Innovations: Family Planning in Developing Countries

Articles
Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Interconnectivity in Diffusion of Innovations and Market Competition

Articles
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Implementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory

Articles
May, C., & Finch, T. (2009). Implementing, embedding, and integrating practices: An outline of normalization process theory. Sociology, 43(3), 535 - 554.
Understanding the processes by which practices become routinely embedded in everyday life is a long-standing concern of sociology and the other social sciences. It has important a…

Validation of a Theoretical Model Linking Organizational Fit and Diffusion of Innovation in Information Systems Development

Articles
Gladwin, J. & Wilson, T. D. (2000). Validation of a theoretical model linking organizational fit and diffusion of innovation in information systems development. Health Informatics Journal, 6, 219 - 227.
Exploratory, inductive analysis has not validated the linking of diffusion of innovation and dynamic equilibrium frameworks by grounding these theories in empirical information sy…

Factors Necessary for the Social Diffusion of Social Energy in New England

Cases
Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Articles
Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because so…

No Dawn for 'New Dawn'

Articles
Kumar, A., Shankar, R., & Momaya, K. K. (2009). No dawn for New Dawn: The non-diffusion of an innovation. Asian Journal of Management Cases, 6(1), 27 - 35.
This case describes events in the build-up to the diffusion of an innovation before it has reached critical mass. The innovation in question is the large-scale use of renewable en…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J., & Beniger, J. (1981). Diffusion of Energy-Conserving Innovations. Journal of Social Issues, 37(2), 150.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and…

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