Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

Articles
De Groot, J., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of Social Psychology, 149(4), 425-449. doi:10.3200/SOCP.149.4.425-449.
The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the …

General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB

Articles
de Groot, J., & Steg, L. (2007). General beliefs and the theory of planned behavior: The role of environmental concerns in the TPB. Journal of Applied Social Psychology, 37(8), 1817-1836. doi:10.1111/j.1559-1816.2007.00239.x.
This study tested whether the theory of planned behavior (TPB; Ajzen, 1985) could explain people's intention to use a park-and-ride facility (transferium) in Groningen, The Nether…

Value Orientations and Environmental Beliefs in Five Countries: Validity of an Instrument to Measure Egoistic, Altruistic and Biospheric Value Orientations

Articles
de Groot, J., & Steg, L. (2007). Value orientations and environmental beliefs in five countries: Validity of an instrument to measure egoistic, altruistic and biospheric value orientations. Journal of Cross-Cultural Psychology, 38(3), 318-332. doi:10.1177/0022022107300278.
Various scholars argue that egoistic, altruistic, and biospheric value orientations are important for understanding environmental beliefs and behavior. However, little empirical e…

Altruistic, Egoistic, and Normative Effects on Curbside Recycling

Articles
Ewing, G. (2001). Altruistic, egoistic, and normative effects on curbside recycling. Environment and Behavior, 33(6), 733-764. doi:10.1177/00139160121973223.
Notes that how altruistic, normative, and egoistic factors affect households' participation in curbside recycling has been shown to depend on how participation is measured. A stud…

Social Norms and Human Cooperation

Articles
Fehr, E., & Fischbacher, U. (2004). Social norms and human cooperation. Trends in Cognitive Sciences, 8(4), 187-190. doi:10.1016/j.tics.2004.02.007.
The existence of social norms is one of the big unsolved problems in social cognitive science. Although no other concept is invoked more frequently in the social sciences, we stil…

The Cognitive and Emotional Components of Behavior Norms in Outdoor Recreation

Articles
Heywood, J. (2002). The cognitive and emotional components of behavior norms in outdoor recreation. Leisure Sciences, 24(3-4), 271-281. doi:10.1080/01490400290050727.
Behavioral norms consist of 2 components: a cognitive component of obligation that is the memory repository of social standards, and an emotional component of sanctions that are t…

Social Norms in Outdoor Recreation: Searching for the Behavior-Condition Link

Articles
Heywood, J., & Murdock, W. (2002). Social norms in outdoor recreation: Searching for the behavior-condition link. Leisure Sciences, 24(3-4), 283-295. doi:10.1080/01490400290050745.
Social norms for encounters and setting conditions have been an important area of outdoor recreation research for the past 30 yrs. An important research assumption, based on J. Ja…

Silence and Table Manners: When Environments Activate Norms

Articles
Joly, J., Stapel, D., & Lindenberg, S. (2008). Silence and table manners: When environments activate norms. Personality and Social Psychology Bulletin, 34(8), 1047-1056. doi:10.1177/0146167208318401.Joly, Janneke F. ; Stapel, Diederik A. ; Lindenberg, Siegwart M.
Two studies tested the conditions under which an environment (e.g., library, restaurant) raises the relevance of environment-specific social norms (e.g., being quiet, using table …

A Moral Extension of the Theory of Planned Behavior: Norms and Anticipated Feelings of Regret in Conservationism

Articles
Kaiser, F. (2006). A moral extension of the theory of planned behavior: Norms and anticipated feelings of regret in conservationism. Personality and Individual Differences, 41(1), 71-81. doi:10.1016/j.paid.2005.11.028.
A twofold morally-extended general version of the planned behavior theory (TPB) is tested using a classical, trait-like conception of individual attitude, which is based on compou…

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

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