Consumer Identity and Moral Obligations in Non-Plastic Bag Consumption: A Dialectical Perspective

Articles
Cherrier, H. (2006). Consumer identity and moral obligations in non-plastic bag consumption: A dialectical perspective. International Journal of Consumer Studies, 30(5), 515-523. doi:10.1111/j.1470-6431.2006.00531.x.
According to many, we live in an era of autonomy, choice, enterprise and lifestyles. Consumers are active agents who exercise informed and autonomous responsibilities in relation …

How do Small and Medium Enterprises Go Green? A Study of Environmental Management Programs in the U.S. Wine Industry

Articles
Cordano, M., Marshall, R., & Silverman, M. (2010). How do small and medium enterprises go green? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92(3), 463-478. doi:10.1007/s10551-009-0168-z.
In industries populated by small and medium enterprises, managers’ good intentions frequently incur barriers to superior environmental performance (Tilley, Bus Strategy Environ 8:…

Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation

Articles
Corral-Verdugo, V., & Frías-Armenta, M. (2006). Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation. Environment and Behavior, 38(3), 406-421. doi:10.1177/0013916505282272.
A total of 177 residents in two Mexican cities responded to an instrument assessing (a) personal normative beliefs about water conservation, (b) beliefs about the efficacy of wate…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

Acceptability of Travel Demand Management Measures: The Importance of Problem Awareness, Personal Norm, Freedom, and Fairness

Articles
Eriksson, L., Garvill, J., & Nordlund, A. (2006). Acceptability of travel demand management measures: The importance of problem awareness, personal norm, freedom, and fairness. Journal of Environmental Psychology, 26(1), 15-26. doi:10.1016/j.jenvp.2006.05.003.
Acceptability of travel demand management (TDM) with the aim of reducing private car use is modeled following a hierarchical set of beliefs. In a two-part model, pro-environmental…

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

Response Format Effects in Questions about Norms: Implications for the Reliability and Validity of the Normative Approach

Articles
Hall, T., & Roggenbuck, J. (2002). Response format effects in questions about norms: Implications for the reliability and validity of the normative approach. Leisure Sciences, 24(3-4), 325-337. doi:10.1080/01490400290050772.
Several studies have demonstrated that altering the format (question wording or presentation format) can alter responses obtained from normative questions. This study extends that…

Car Use of Young Adults: The Role of Travel Socialization

Articles
Haustein, S., Klöckner, C., & Blöbaum, A. (2009). Car use of young adults: The role of travel socialization. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 168-178. doi:10.1016/j.trf.2008.10.003.
This study evaluates how different aspects of travel socialization during childhood and adolescence contribute to the explanation of travel mode choice in young adulthood. In an o…

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Articles
Hübner, G., & Kaiser, F. (2006). The moderating role of the attitude-subjective norms conflict on the link between moral norms and intention. European Psychologist, 11(2), 99-109. doi:10.1027/1016-9040.11.2.99.
Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insi…

A Focus Theory of Normative Conduct: When Norms Do and Do Not Affect Behavior

Articles
Kallgren, C., Reno, R., & Cialdini, R. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26(8), 1002-1012. doi:10.1177/01461672002610009.
Investigated the role of injuctive norm-focus procedures in the generation of socially desirable conduct. The authors also examined factors that might alter the relationship betwe…

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