Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior

Articles
Hunecke, M., Haustein, S., Böhler, S., & Grischkat, S. (2010). Attitude-based target groups to reduce the ecological impact of daily mobility behavior. Environment and Behavior, 42(1), 3-43.
This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of t…

Stable or Dynamic Value Importance? The Interaction Between Value Endorsement Level and Situational Differences on Decision-Making in Environmental Issues

Articles
Howes, Y., & Gifford, R. (2009). Stable or dynamic value importance? The interaction between value endorsement level and situational differences on decision-making in environmental issues. Environment and Behavior, 41(4), 549-582.
In proposing that value endorsement level is dynamic rather than static, this study investigated how value importance judgments would vary with situation. Questionnaires were mail…

It Matters a Hole Lot: Perceptual Affordances of Waste Containers Influence Recycling Compliance

Articles
Duffy, S., & Verges, M. (2009). It matters a hole lot: Perceptual affordances of waste containers influence recycling compliance. Environment and Behavior, 41(5), 741-749.
This article examines whether specialized lids on waste receptacles affect recycling compliance in public settings. Thirty waste receptacles were assigned to a lids-present and li…

Transit Use at Transit-Oriented Developments in Portland, Oregon, Area

Articles
Dill, J. (2008). Transit use at transit-oriented developments in Portland, Oregon, area. Transportation Research Record, (2063), pp. 159-167.
Many regions throughout the United States are turning to various smart growth concepts, including transit-oriented development (TOD), to address a variety of concerns. Public agen…

Meeting Environmental Challenges: The Role of Human Identity

Articles
Crompton, T., & Kasser, T. (2009). Meeting Environmental Challenges: The Role of Human Identity. Overview Document. World Wildlife Federation. Godalming, Surrey, United Kingdom
This publication, examines those fundamental aspects of human identity that operate to frustrate approaches to meeting environmental challenges. The study suggests that some envir…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Students' Perceptions of Difficulties in Cycling to School in Urban and Suburban Taiwan

Articles
Chang, H.-W., Chang, H.-L. (2008). Students' perceptions of difficulties in cycling to school in urban and suburban Taiwan. Transportation Research Record, (2060), pp. 123-130.
Previous research has identified the importance of cycling training programs and examined the relationship between cycling attitudes and the behavior of cyclists; another importan…

What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study

Articles
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
With the rise of the Internet and mobile phone, various forms of public transport information services have emerged that enable people to make better informed travel choices. Neve…

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

Market segmentation analysis using attitudes toward transportation exploring the differences between men and women

Articles
Beirão, G., Cabral, J.S. (2008). Market segmentation analysis using attitudes toward transportation exploring the differences between men and women. Transportation Research Record, (2067), pp. 56-64.
Traveler attitudes and preferences as well as demographic variables are important components of travel behavior. By using travel attitudes, factor and cluster analyses were conduc…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing