Transportation

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Making Cycling Irresistible: Lessons from the Netherlands, Denmark and Germany

Articles
Pucher, J., Buehler, R. (2008). Making cycling irresistible: Lessons from the Netherlands, Denmark and Germany. Transport Reviews, 28(4), 495-528.
This article shows how the Netherlands, Denmark and Germany have made bicycling a safe, convenient and practical way to get around their cities. The analysis relies on national ag…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

Managing Volunteer "Alternative Transportation Champion" Program

Forums
Lisa Murawski santa barbara Oct 18, 2007 19:05 pm
Hi all, This is not as much fun as "nappies," but I want to know if anyone has recommendations for managing a volunteer program. Traffic Solutions is using CBSM techniques in…

Employee Incentives to Reduce Fuel Consumption

Forums
Ramsey Hart Baie Verte Mar 12, 2008 8:25 am
Hi Folks, I'm working with a few small municipalities in south-eastern New Brunswick on energy conservation planning. I'm looking for ways to motivate and provide incentives to…

Examples of Sustainable Transport 'Workplace Challenges' to Change Behavior

Forums
Thomas Stokell Wellington Apr 11, 2007 8:40 am
Hi Does anyone know of any examples of workplace challenges or competitions which have been used to encourage behavior change? I'm looking for examples of programs which pit…

Seeking Information about Giving Bicycles to Employees for Pledge to Ride to Work

Forums
Barbara Culp Seattle Apr 16, 2008 11:32 am
I'm new to my position at Seattle Children's Hospital and Regional Medical Center and we're about to launch a company bike plan whereby the hospital plans to give anyone who commi…

The Effectiveness of Soft Transport Policy measures: A Critical Assessment and Meta-Analysis of Empirical Evidence

Articles
Möser, G., & Bamberg, S. (2008). The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence. Journal of Environmental Psychology, 28(1), 10-26.
In the last few years there has been a growing interest in transport policy concerning behaviour oriented 'soft' measures to reduce private car use. Besides an assessment of the m…

Climate smart choices: Shifting traveller behaviour from planes to trains

Forums
Julie Cook Kitchener Apr 15, 2024 13:18 pm
Hi all,   I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…

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