CBSM Recommends

Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

Cases
Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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HSBC Clean Air Achievers

Cases
HSBC’s Clean Air Achievers was a free program offered to Canadian students in grades 5 through 9 with two main goals: (1) to produce fewer greenhouse gasses (GHG) through reducing…
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Bologna’s Bella Mossa

Cases
Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
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Playa Vista Ability2Change

Cases
In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
CBSM Recommends

Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
CBSM Recommends

Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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City of Austin’s Leave Time Travel Incentive

Cases
In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…
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Seattle’s Just One Trip Phase II

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Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
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Vancouver’s Employee Trip Reduction Program

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Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…

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