Using Block Leaders and Prompts to Improve Participation in Curbside Recycling in Denver Colorado

Cases
Based on information obtained from a literature review, norms and prompts were incorporated into a pilot program designed to improve participation in curbside recycling. City bloc…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Using Verbal and Visual Prompts to Reduce Litter in High Schools in Perth, Australia

Cases
Houghton, S. (1993). Using verbal and visual prompts to control littering in high schools. Educational Studies, 19, 3, 247-254.
A literature review revealed that prompts were an effective tool in controlling litter. Therefore, verbal and visual prompts were incorporated into a pilot program designed to cur…

Improving Participation in a Newspaper Recycling Program in Apartment Complexes Using Prompts

Cases
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
A literature review revealed that prompts are an effective method to improve participation in recycling programs. Furthermore, recycling increases when containers are in close pro…

Clean Builder Program

Cases
St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Energy and Water Reduction: "Green" Hotels

Cases
Patricia Griffin created "Green" Hotels Association in 1993. The goal of this association is to reduce the amount of energy and water consumed by the lodging industry. GHA provide…

Increasing Participation in Curbside Paper Recycling Using Verbal Prompts in Chicago

Cases
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
After conducting a literature review, prompts were incorporated into an intervention to increase newspaper recycling in a downtown Chicago neighborhood. To be optimally effective,…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

The Use of Prompts in Increasing Recycling in Academic University Departments

Cases
Austin, J., Hatfield, D. B., Grindle, A. C., & Bailey, J. S. (1993). Increasing recycling in office environments: The effects of specific, informative cues. Journal of Applied Behavior Analysis, 26, 2, 247-253.
In order to increase participation in a university recycling program, a literature review was conducted to uncover effective behavior change tools. Then, prompts were incorporated…

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing