Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

Using a Colourful, Specially Designed Waste Receptacle to Reduce Litter in Downtown St. Louis, Missouri

Cases
Finnie, W. C. (1973). Field experiments in litter control. Environment and Behavior, 5, 2, 123-144.
First, a literature review was conducted to uncover possible tools for reducing the amount of litter in a city environment. Then, a specially designed waste receptacle with a prom…

The Effect of Sign Prompts and Modeling on Encouraging Dog Owners to Pick-up Dog Droppings in Chicago, Illinois

Cases
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
After conducting a literature review, sign prompts and modeling were identified as effective tool for encouraging dog owners to pick up after their dogs. Therefore, these tools we…

Using a Uniquely Designed Waste Recepticle as a Prompt to Control Litter in a Shopping Mall in Blacksburg, Virginia

Cases
Geller, E. S., Brasted, W. S. & Mann, M. F. (1979). Waste receptacle designs as interventions for litter control. Journal of Environmental Systems, 9, 2, 145-160.
A literature review was conducted to examine different interventions into reducing the amount of litter at a Virginia shopping mall. Then, a pilot program was designed to incorpor…

Improving Participation in a Newspaper Recycling Program in Apartment Complexes Using Prompts

Cases
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
A literature review revealed that prompts are an effective method to improve participation in recycling programs. Furthermore, recycling increases when containers are in close pro…

Using Verbal and Visual Prompts to Reduce Litter in High Schools in Perth, Australia

Cases
Houghton, S. (1993). Using verbal and visual prompts to control littering in high schools. Educational Studies, 19, 3, 247-254.
A literature review revealed that prompts were an effective tool in controlling litter. Therefore, verbal and visual prompts were incorporated into a pilot program designed to cur…

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
A literature review revealed that a statement that puts an extreme demand on a person is likely to elicit the undesirable behavior. On the other hand, a statement that creates a n…

The Seafood Watch Program

Cases
The Seafood Watch program began as a list of sustainable seafood choices developed by the Monterey Bay Aquarium between 1997-1999. This list was developed in order to answer visit…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Using Block Leaders and Prompts to Improve Participation in Curbside Recycling in Denver Colorado

Cases
Based on information obtained from a literature review, norms and prompts were incorporated into a pilot program designed to improve participation in curbside recycling. City bloc…

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