McDonald's Waste Reduction Task Force

Cases
On August 1, 1990, the McDonald's Corporation and Environmental Defense joined forces in a unique collaborative project. They worked together to develop ways to reduce McDonald's …

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

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This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

Using Block Leaders and Prompts to Improve Participation in Curbside Recycling in Denver Colorado

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Based on information obtained from a literature review, norms and prompts were incorporated into a pilot program designed to improve participation in curbside recycling. City bloc…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

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Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Waste Wise Program

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Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Clean Builder Program

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St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Recycling at Festivals and Public Events

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The international environmental agency for local governments (ICLEI) have a mission to build and serve a worldwide movement of local governments to achieve tangible improvements i…

Television Feedback used to Modify Gasoline Consumption

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Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
This project examined the impact of feedback on the gasoline consumption of a large segment of the population. Every evening during the 6:00 news, a local television station displ…

Encouraging Bag Reuse at Shop Rite Supermarkets in New York City

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In 1990, ShopRite began a customer bag reuse program called Save-A-Bag in their New York City stores to reduce the amount of landfill waste. The program involved providing educati…

Florida Clean Marina Program

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Program developed as a multi-media single sector effort to implement a voluntary, partnership-driven, criteria and incentive-based, proactive pollution prevention approach for mar…

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