Water

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

Water Efficiency Durham

Cases
Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

Energy and Water Reduction: "Green" Hotels

Cases
Patricia Griffin created "Green" Hotels Association in 1993. The goal of this association is to reduce the amount of energy and water consumed by the lodging industry. GHA provide…

Seeking Clever Water Saving Stickers/Signage

Forums
Annabelle Newbury Fremante Feb 14, 2006 10:56 am
Green Skills is working with a local health club network on ways to save energy. Following an energy audit, energy efficiency measures are being implemented in the club premises. …

Municipal Awareness and Action Campaigns for Outdoor Water Use

Forums
Kate Murray Calgary Feb 14, 2007 20:01 pm
Hello, I work for The City of Calgary in our water services department. We are beginning to prepare for our annual outdoor watering campaign and I was interested in hearing …

Hotel Room Prompts

Forums
Loretta Lohman Littleton Sep 13, 2008 11:26 am
Thought this article on hotel room prompts was of interest * Go Green, One Towel at a Time* By Peter Mandel Special to The Washington Post Sunday, September 14, 2008; P…

The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room

Articles
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Signs were placed in the field house shower rooms of a university campus exhorting people to conserve water and energy by turning off the water while soaping up. Making the signs…

Using Road Signs to Provide Community Feedback on Water Use

Forums
Christopher Yardley Canberra Jan 31, 2009 0:36 am
Variable message (road) signs are designed and have been used to give warning / hazard notices to road users. In the Australian Capital Territory (ACT) they are used to tell road …

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

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