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Clean Builder Program

Cases
St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Promoting Public Transit in Urban Areas with Incentives and Commitment

Cases
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
In order to decrease dependence on single occupant vehicles and to improve fossil fuel conservation, a pilot program was designed to increase ridership on mass transit. A literatu…

Increasing Paper Recycling in Portland Oregon Dormitories Using Incentives and Commitment

Cases
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
After conducting a literature review, two behavior change tools were incorporated into a pilot program designed to increase the amount of paper being recycled in a Portland Oregon…

McDonald's Waste Reduction Task Force

Cases
On August 1, 1990, the McDonald's Corporation and Environmental Defense joined forces in a unique collaborative project. They worked together to develop ways to reduce McDonald's …

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

The Effect of Mild and Strong Public Commitments on Energy Conservation in Jackson, Michigan

Cases
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
Commitment is often an effective behavior change tool in promoting sustainable behavior. After conducting a literature review, two types of commitment were identified as influenti…

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
First, a literature was conducted to identify the most effective behavior change tools to encourage grass cycling. Then, three homogeneous suburban neighborhoods were observed for…

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Communication and Commitment Improve Participation in Curbside Recycling in Claremont California

Cases
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
Claremont California provides city residents with a curbside recycling program. In order to improve participation, a pilot program was designed. Based on a literature review, pers…

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