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CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

Forums
Nancy Adams Le Roy Dec 29, 2007 16:02 pm
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Humor and Changing Environmental Behavior

Forums
Andrea Clarke Fort Collins, Colorado Oct 14, 2008 10:59 am
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

Cognitive and Physiological Processes of Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation

Articles
Rogers, R. W. Cognitive and physiological processes of fear appeals and attitude change: A revised theory of protection motivation.. Social Psychophysiology. Ed. J. Caciopppo & R. Petty. New York: Gilford Press, 1983.

Fear Arousing Persuasive Messages: Communication Yearbook 8

Articles
Boster, F. J. & Mongeau, P. Fear arousing persuasive messages. Communication Yearbook 8. Ed. R. N. Bostrom. Beverly Hills, Cal: Sage, 1984. 330-375.

Case Study of the Acid Rain Film Controversy: Political Propaganda or Environmental Education?

Articles
Hepburn, M. A. & Hepburn, L. R. Case study of the acid rain film controversy: Political propaganda or environmental education ?. Vol. 16. 1985. 1-6.
In 1982 the National Film Board of Canada released an educational film, Acid Rain: Requiem or Recovery? Early in 1983 the U.S. Department of Justice labeled the film as "politica…

Are People Acting Irrationally? Understanding Public Concerns about Environmental Threats

Articles
Wandersman, A. H. & Hallman, W. K. Are people acting irrationally? Understanding public concerns about environmental threats. Vol. 48. 1993. 681-686.
News stories about environmental events illustrate public concerns about environmental policy and regulations. Increasingly, public perceptions of risk and fear of cancer are infl…

Email 'Eco-Taglines'

Forums
Ben Frost Manchester Oct 18, 2008 13:25 pm
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Behavior Modifying Apothegm

Forums
Saundra Edwards Dec 6, 2008 11:44 am
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling

Articles
Werner, Carol M.; Stoll, Robert; Birch, Paul; White, Paul H. (2002). Clinical Validation and Cognitive Elaboration: Signs That Encourage Sustained Recycling. Basic and Applied Social Psychology, 24, 3, 185 – 203.
Three field experiments coupled the clinical psychology concept of validation with Elaboration Likelihood Model-Heuristic-Systematic Model theorizing to increase the influence of …

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