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Introductory Workshop Discussion Forum

Forums
Doug McKenzie-Mohr Victoria May 14, 2021 21:09 pm
Thank you for registering for the introductory community-based social marketing workshop. Use this forum prior, during, and after the workshop to share information and dialogue wi…

Consumer Concern, Knowledge, Belief, and Attitude toward Renewable Energy: An Application of the Reasoned Action Theory

Articles
Bang, Hae-Kyong; Ellinger, Alexander E.; Hadjimarcou, John; Traichal, Patrick A. (2000). "Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory.". Psychology & Marketing, 17, 6, 449-468.
Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of concern with the environment, knowledge about renewable energ…

The Limits of Civic Environmentalism

Articles
Abel, Troy D.; Stephan, Mark (2000). The limits of civic environmentalism. .. American Behavioral Scientist, 44, 4, 614-628.
Two key components of civic environmentalism are the devolution of policy control of environmental policy from the federal government to states and localities and the increase of …

275 Web-Based Social Marketing Resources

Forums
Jay Kassirer Ottawa Mar 6, 2024 16:46 pm
Tools of Change now features a directory of over 275 online resources, carefully selected to support your social marketing work. We added 91 new listings in 2023, including 18 sys…

A Weekly Doorstep Recycling Collection; "I Had no Idea we Could!"

Cases
Adam D Read. Resources, Conservation and Recycling, v.26, (1999) p.217-249.
Currently the U.K. is faced with the problem of how to handle increasing amounts of solid waste and decreasing landfill area used to dispose of these wastes. In this case, the suc…

Collaborate or confront? Protecting migratory birds from window collisions

Forums
Julie Cook Kitchener Mar 5, 2024 16:38 pm
Hi all,  Migratory birds are returning to their native habitats in those parts of the world that are emerging from winter. A very interesting Toronto-based organization called FL…

Attitudinal Determinants of Environmentally Responsible Behavior

Articles
Iwata, Osamu (2001). Attitudinal determinants of environmentally responsible behavior.. Social Behavior & Personality, 29, 2, 183-190.
"Investigated how voluntary simplicity lifestyle (VSL), hedonism and anti-materialism affect environmentally responsible behavior (ERB). Questionnaires containing multi-item 5-poi…

Use of Newsletters to Promote Environmental Political Action: An Experimental Analysis

Articles
Schroeder, S., Hovell, M., Kolody, B., & Elder, J. (2004). Use of newsletters to promote environmental political action: An experimental analysis. Journal of Applied Behavior Analysis, 37(3), 427-429.
The managers of beach businesses were randomly assigned to receive no intervention or two newsletters per week for 6 weeks that presented economic consequences of damage to coasta…

Clean Builder Program

Cases
St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Plastic Reduction Campaign with Marijuana Retailers

Forums
Inga Johansson Telluride May 30, 2021 17:55 pm
 Has anyone been part of a social marketing campaign reducing single use plastics in this industry? I am launching a campaign to try and shift my local vendors to reusable or bett…

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