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Motivating Community Recycling: New Zealand Curbside Trial
Changing social norms around native plants in your area
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Excuse Me Do You Recycle? Public Participation in Curbside Recycling in the UK.
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms
Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Using Group Commitment to Increase Paper Recycling in a Nursing Home in Portand, Oregon
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
Self-Concept Clarity and the Foot-In-The-Door Procedure.
Burger, J., & Guadagno, R. (2003). Self-concept clarity and the foot-in-the-door procedure. Basic and Applied Social Psychology, 25(1), 79-86.
